From June 30 to July 11, 2025, Foreign Trade University welcomed a delegation of students from ISC Paris Business School (France) to participate in the "2025 Biz-Culture Immersion Weeks at FTU" program, aimed at academic exchange and experiencing Vietnamese culture.

Following the success of the 2024 program with 10 students, this year’s course attracted 22 students from ISC Paris, reflecting the program’s appeal and the growing interest of international students in exploring and experiencing Vietnamese culture.

At the opening ceremony on June 30, 2025, in a warm and friendly atmosphere, Ms. Dao Thi Thu Ha – Deputy Director of International Affairs at FTU – warmly welcomed the international student delegation and emphasized the cultural value of the course. She also shared that the students are not only learners but members of the FTU family, contributing to the university’s international integration, and hoped the students would have meaningful and memorable experiences at FTU and in Vietnam.

During the two-week program, ISC Paris students participated in cultural and academic exchange activities, including lectures on Vietnamese culture, history, law, economy, and business environment. These lessons provided both professional knowledge and a deeper understanding of Vietnam and its people. The program also included cultural exchange events such as startup sharing sessions and practical experiences like cooking traditional Vietnamese dishes.

Additionally, students had opportunities to learn about Vietnamese businesses through visits to Ecotek Co., Ltd and Tecomen Group (Karofi Factory) to understand business models and production activities.

Especially, ISC Paris students visited famous historical sites such asTemple of Literature, Hoa Lo Prison, Thang Long Imperial Citadel, and scenic spots like Trang An, Hoa Lu, Ninh Binh, and Ha Long Bay – a world natural wonder.

The 2025 Biz-Culture Immersion Weeks at FTU enriched ISC Paris students’ knowledge and deepened their understanding of Vietnamese culture, history, and people. Thanks to the dedicated support from FTU’s faculty, staff, and students, as well as cooperation with businesses, the program delivered diverse and meaningful experiences that will be valuable for students in understanding culture, business, and life in Vietnam.