This is the only contest about branding for students. It has entered the fifth year of organization and scaled up nationwide for the first time.

There were the presence of: Dr. Tran Viet Thanh, Deputy Minister of Science and Technology, Assoc. Prof. Dr. Le Thi Thu Thuy - Vice President of FTU, Assoc. Prof. Dr. Bui Thi Ly - Dean of Faculty of Economics and International Business, Assoc. Prof. Dr. Le Thu Ha - Director of FTU Innovation and Incubation Space - Program Advisor, MSc. Nguyen Van Trieu - Secretary of the Youth Union - Deputy Head of Organization - Administration Office, teachers and students of FTU.

Throughout 3 rounds of intense competition, with excellent performances and progressive learning spirit, five teams from both the South and North areas have competed together in the finale of the contest.

After the first stage of introducing the team and presenting the project, the judges chose 3 best teams from 5 teams to the second stage. In the second stage, the judges gave questions for each team to present. DS Team has become a champion with the project of Building a Winning Brand Strategy for Trung Thanh Co., Ltd with convincing presentations and sharp arguments. The second runner-up belonged to Lo Ha team and Short Hair team won the third prize.

All five teams of the finale have tried their best on stage with different examinations and challenges. The IP Challenge 2017: Brand up contest has left a good impression with the audience.