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The Seminar "Hidden Champions – The Vanguard of Globalia: Learning from Unknown World Market Leaders" by Prof. Dr. HERMANN SIMON (Keynote Speaker)

30 Jan 2018
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On January 30th, 2018, Foreign Trade University (FTU) was honored to welcome Professor Hermann Simon - the world's leading expert on marketing and strategy had a talk and shared in the seminar on "Hidden Champions – The Vanguard of Globalia: Learning from Unknown World Market Leaders". 

The seminar had the support and cooperation of the Friedrich Naumann Foundation for Freedom in Hanoi, Vietnam (FNF Vietnam) and the Business Concept Innovation.

On the side of FTU, there was Assoc. Prof. Dr. Dao Thi Thu Giang - Vice President, Assoc. Prof. Dr. Nguyen Thu Thuy - Vice President, Prof. Dr. Hoang Van Chau - Former President - Editor in Chief of the External Economies Review, Assoc. Prof. Dr. Tang Van Nghia - Dean of Faculty of Graduate Studies with many leaders and lecturers of FTU's units.

The seminar also received the attention of hundreds of participants including scientists, managers, corporate governance, graduate students, PhD student, students as well as domestic and foreign experts.

Prof. Hermann Simon delivered a speech at Foreign Trade University

Prof. Hermann Simon is known as one of the leading researchers in management and a marketing and strategic consultant who has great influence in the world, especially about pricing strategies. He is also the Honorary President of the strategic consulting company "Simon-Kucher & Partners". Prof. Philip Kotler has stated that "No one knows more about price strategy than Simon-Kucher".

The Economist journal also praised Simon-Kucher as the world's leading pricing strategist. With his reputation, Prof. Hermann Simon has been invited to lecture at many famous universities such as Harvard Business School, Standford, London Business School and Massachusetts Institute of Technology…

In the seminar at Foreign Trade University, Prof. Hermann Simon shared a topic on an overall strategy that was both close and very practical with Vietnamese businesses: hidden champions who were put in the context of globalization. Those were small and medium enterprises that accounted for more than 90% of the total number of enterprises in Vietnam and were also a business group that played an important role in the general development of Vietnam.

With more than 20 years of research experience on this subject, one of the messages that Prof. Hermann Simon presented and shared with the current and future leaders of the business was to really become the "hidden champion", would need to focus on the core products and services and effort of self- realization but must be the market leader.

This message was completely different from the conventional view of product diversification and enhanced outsourcing in the new context, which opened the door to hope for Vietnamese SMEs.

Prof. Savas Tumis from Vietnamese-German University exchanged and shared his knowledge about the different perspectives

 

From left to right: Mr. Nguyen Tien Lap - Senior Lawyer and Business Consultant, NHQuang & Associates Law firm, and Arbitrator, Vietnam International Arbitrator Center; Prof. Savas Tumis from Vietnamese-German University; Prof. Hermann Simon; Assoc. Prof. Dr. Nguyen Thu Thuy - Vice President of FTU; Mr. Hoang Anh Duy - lecturer of FTU - M.C. of the seminar

In addition, the seminar also had the exchange participation and shared about the different perspectives from Prof. Savas Tumis from Vietnamese-German University, Assoc. Prof. Dr. Nguyen Thu Thuy - Vice President of FTU, Mr. Nguyen Tien Lap - Senior Lawyer and Business Consultant, NHQuang & Associates Law firm, and Arbitrator, Vietnam International Arbitrator Center.

After the content of Prof. Hermann Simon and other local and international experts, the atmosphere of the seminar became very exciting with many questions and discussions from guests, experts and attendees.

Assoc. Prof. Dr. Bui Anh Tuan - President of FTU (left) gave the present to Prof. Hermann Simon (right)

Before the seminar, Assoc. Prof. Dr. Bui Anh Tuan - President of FTU had a meeting with Prof. Hermann Simon and representative of the Friedrich Naumann Foundation for Freedom (FNF). At the meeting, Assoc. Prof. Dr. Bui Anh Tuan warmly welcomed and expressed his honor to Foreign Trade University when Prof. Hermann Simon came to speak with experts, officers, lecturers and students of FTU. He was known that Prof. Hermann Simon was one of the world's leading experts on marketing and strategy, the President of FTU supposed that the presence of Prof. Hermann Simon in the seminar would bring useful and valuable knowledges to those who attended. 

Representatives of FTU took photo with Prof. Hermann Simon, Prof. Savas Tumis and Mr. Nguyen Tien Lap 

 

Representatives of FTU took photo with the professors and guest

 

 Assoc. Prof. Dr. Dao Thi Thu Giang - Vice President of FTU gave flowers for the professors and guest

 

 Assoc. Prof. Dr. Nguyen Thu Thuy - Vice President of FTU congratulated he presentation of the professors 

About Us

Foreign Trade University, or FTU, is a university established in 1960, located in Hanoi, Vietnam. FTU is among the most well-known universities in Vietnam, covering a wide range of business courses among which are finance, management, and marketing. The annual admissions test to the university is the most competitive in Vietnam. Students from FTU are recognized as being active and well-qualified.